e-learning @ Divine Word University: Courses

The unit introduces you to the imperatives of marketing, not only as an organizational function but also as the philosophy guiding modern business organizations. It introduces the basic marketing principles and theories allowing you to apply the concepts in class within the context of marketing decision-making and problem solving activities of large companies, small businesses and non-profit organizations. Marketing is defined and company orientations towards the market place are presented. You will further examine the marketing process, analyse marketing opportunities, threats, and target marketing, with an emphasis on the development of the company’s marketing mix programs.

This subject aims to familiarize students with major mathematical concepts and techniques widely used in accountancy, economics, finance, marketing and management.It helps the students to apply their mathematical knowledge to the solution of problems in these disciplines.